The New York Times has named Jennifer Preston to be their first social media editor, according to a newsroom memo from deputy managing editor Jonathan Landman. Anticipating the first question of what a social media editor is, Landman said:
It’s someone who concentrates full-time on expanding the use of social media networks and publishing platforms to improve New York Times journalism and deliver it to readers.
In practice, that will mean:
Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it. She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond.
She’ll also be responsible for keeping the newsroom up to speed on the rapid developments in social media.
Me encanta. Lo curioso es que todo el mundo me lo manda como si me hubiese tocado la lotería.